Street food is an business with immense potential in London at this moment, and a week ago saw the dispatch of an astounding £3.5m crowdfunding effort, which expects to raise cash for a permanent street food market in central London.
The campaign has been propelled by London Union, an organization shaped by Street Feast’s Jonathan Downey and Leon initiator Henry Dimbleby, and which is supported by a noteworthy line-up of investors, for example, Nigella Lawson, Polpo’s Russell Norman, Jamie Oliver and Yotam Ottolenghi.
There are various advantages accessible to the investors. (The full scope of which can be seen on the crowdfunding site) These benefits include, but not limited to, invites to openings and promo parties, yearly bar tabs and the chance to review an eatery with Giles Coren (The Times) or Tom Parker Bowles (The Mail).
The idea is this site will turn into a lead market for focal London, and stay together with 12 neighborhood markets (there are right now four). The market will expect to have 200 street food pitches, and 100 bars, which will cater a probable 4m guests. The organization likewise plans to open markets in North America and Europe. To put it plainly, they have bright ideas.
Jonathan Downey, co-founder of London Union, said: “We established London Union to transform London’s food scene, transforming underused and forsaken corners of the city into lively street food markets. In Lewisham, for instance, we changed Model Market — a relinquished 1950s market — into one of south east London’s most well-known weekend destinations, with around 4,000 visitors each week.