The UK government will launch Great British Food Unit to advance food exports. Environment secretary Liz Truss will unveil the project on 3 November. The project will focus on enhancing exports and boost inward investment. As a joint work of UKTI and Defra, Great British food Unit will incorporate their global network in embassies – to make the government “better coordinated and more efficient.” It will likewise be tasked with multiplying the quantity of traineeships in the British food industry and expanding the quantity of UK Protected Food Names from 64 to 200.
The unit, a part of Defra’s new five-year Great British Food campaign, will send envoys including chef’s Ken Hom and Raymond Blanc, Wensleydale Creamery MD David Hartley and Anglesey Sea Salt proprietor Alison Lea-Wilson to attend trade shows and food celebrations to champion British food. Defra has assigned 2016 as the ‘Year of British Food’ and will run a many different events throughout the coming year. The first one of this series will be the initiation of ‘Food is GREAT’ campaign to “acclaim the best in British food over the UK and abroad”.
It additionally wants to discharge the most point-by-point information on families’ dietary patterns, with a breakdown of all National Food Survey from 1974. Speaking ahead of the inauguration, Environment secretary Liz Truss said: “The UK has risen up out of a dull age in food where time after time taste and quality were overlooked. We are presently changing ourselves and taking our place as a standout amongst the most energizing food cultures on the planet, utilizing a remarkable mix of tradition, innovation and openness.