Sponsorship vow for Young’s as Findus brand sold

Sponsorship vow for Young’s as Findus brand sold

findusTHE Findus Group announced the finishing of the sale of its Findus brand rights and related continental European businesses to Nomad Foods, the company which as of now possesses Birds Eye UK and Ireland, Iglo in mainland Europe and Findus Italy. The contract now leaves Grimsby based Young’s Seafood as the prominent business within the group, the organization said.

These incorporate Highbridge Principal Strategies, Lion Capital LLP and Sankaty Advisors, through the administration mechanism of another holding organization entitled Young’s Seafood International Holdings Ltd. James Hill, CEO of Young’s Seafood International Holdings (previously, Findus Group), said: ‘This sale exchange including Findus marks a huge, positive turning point for the European food industry and its vital partners. ‘Young’s Seafood Limited is as of now the UK’s driving fish processor, with unparalleled skill and reputation in offering awesome fish for sale to the public, be that frozen or cooled, Young’s or retailer marketed. ‘With the Findus contract now behind us, we should intensify our drive for development in Young’s, concentrating on our clients, our piece of the overall industry and our preparing productivity.’

Pete Ward, CEO of Young’s Seafood, said in an announcement: ‘Our central goal is to motivate shoppers to eat more fish in their diet with our innovative range of quality, value, tasting, efficiently sourced items. ‘We are setting out on an excursion of virtual integration with our best suppliers, acting as partners, driving upgrades for common and supportable advantages. ‘We are centered around building up our business, driving down our expenses, adjusting to changes in the business sector and future sealing Young’s,’ Pete Ward added.

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