British Supermarket Chain Waitrose started their online shopping site “Waitrosekitchen.com” with more than 3000 products from cookware to spriralizers and blenders. Aiming more consumers the management added this site new site to waitrose’s specialist florist, gift, garden and pet websites. The waitrose authorities told media persons that the site will help increasing its share of the market by six times over the next five years. The new kitchen market website in addition to the companies specialist websites focusing on florist, gift, garden and pet industries.
Robert McCarthy, head of ecommerce, said: “We already offer our customers the ingredients, ideas and expertise and so waitrosekitchen.com is a natural evolution for Waitrose and a real step forward in our multichannel strategy. The essence of the site is to bring together our customers love of food and cooking with all the equipment they need. The website will give them access to exciting products, competitive prices and ultimate convenience.”
By launching this site waitrose provide every supply for a consumer to their daily life and another plus point is home delivery, so consumer can buy little and often food according to their needs. Customers who made order through the website by 9pm can collect their deliverables from their nearby Waitrose on the next day. A home delivery option is also available.