Lidl has triumphed at this year’s Grocer Gold Awards after beating Waitrose, Asda and Aldi to be crowned the much sought after title of The Grocer of the Year.
The supermarket took the top gong for the first time at last night’s prestigious ceremony held at Guildhall, London, alongside an audience of the industry’s biggest leaders.
The win follows Lidl’s success at The Grocer Own Label Awards, where it walked away with the most accolades of all the supermarkets, including 13 gold, 23 silver and 55 finalist medals.
Commenting on the achievement, Lidl UK CEO Ronny Gottschlich said: “This is an incredible achievement and a great reward for all of the hard work put in by all Lidl UK teams across the business over the past year.
“More and more people are coming to Lidl for their full supermarket shop, with old preconceptions continuing to change all the time. This award helps to reinforce the growing trust and loyalty that the British public have in us.
“We are committed to investing in our own brand ranges so that we can offer our customers premium products and ingredients at the lowest possible prices, helping them to shop a little smarter and save as much money as possible, every single day.
“I would like to take this opportunity to thank every single member of Team Lidl, and of course our wonderful customers, for helping to make the business what it is today.”
The Grocer Editor Adam Leyland, who presented Lidl with the award, said: “Lidl has been crowned The Grocer of the Year for the first time ever. It’s a thoroughly deserved accolade.
“In a transformational year for the discounter, in which it reinvented itself and executed a number of brave decisions with aplomb, Lidl’s savvy, witty and modern approach to marketing has changed perceptions about this previously reclusive retailer.
“Its product innovation has also won it a number of awards, and vastly enhanced its proposition in terms of fresh, chilled, bakery and premium. It has flexed its formats. Above all Lidl has proved it is no longer the poor cousin in its category, living in the shadow of Aldi, with stellar growth supported by a strong pipeline of new stores.”
The win reflects Lidl UK’s continued growth and its success in changing public opinion, which has led to more shoppers discovering the excellent value that can be found at the supermarket, which first launched in the UK 21 years ago.
Since first establishing itself in the UK 1994, Lidl has gone from strength to strength, with 620 stores across England, Scotland and Wales, and an aggressive expansion plan that will see the retailer opening more stores throughout the year, whilst refurbishing existing stores to help cater for its growing customer base. This comes as the supermarket reaches its record market share of 3.9% this month, according to Kantar World Panel.