Tesco donates over two million bowls of cereal to children at Magic Breakfast clubs
Children at Magic Breakfast clubs enjoyed a whopping 2,256,471 bowls of Tesco cereal during the school year 2014/15, the first year of the supermarket’s charity partnership with Magic Breakfast.
Magic Breakfast provides free, healthy breakfasts to more than 22,000 children in the UK who arrive at school too hungry to learn. Eating a nutritious breakfast helps to improve a child’s concentration, behaviour, well-being and educational attainment.
The four types of cereal being donated by Tesco – Cornflakes, Rice Snaps, Wheat Biscuits and Malt Wheats – have been carefully selected by Magic Breakfast to comply with the Government’s School Food Standards and with the charity’s own guidelines for a healthy diet low in sugar and salt.