Dan Wagner, eCommerce veteran and CEO and Founder of Powa Technologies, comments: “The positive buzz surrounding Marks & Spencer’s full-year results demonstrate the importance of maintaining a single, sustained vision in today’s unforgiving retail environment
The retail giant has invested billions to modernise its operation over the years, but has still been faced with a series of tough setbacks in its digital strategy. The newly overhauled online store left many consumers baffled and was hit by a major glitch, and errors in the delivery system forced it to cancel next-day deliveries during the crucial pre-Christmas season.
Despite these obstacles, CEO Marc Bolland has persevered in his vision of a fully omni-channel-ready M&S that meets the needs of today’s digitally connected consumers. While it will take some time to reverse the impact of consecutive months of falling profits, the focus on new technology and digital strategy is clearly beginning to pay off.”