Sun Branding Solutions devises ground-breaking procedure for Unilever’s new Comfort variant
31 March 2015: Unilever is to adopt a ground-breaking shrink-wrap procedure devised by Sun Branding Solutions to eliminate distortion and maintain consistency on packs across Europe for its new ultra-concentrated fabric conditioner launch.
Sun Branding Solutions has implemented a technique that applies brand creative to 2D and 3D structural packaging for the new range without distorting it when it is applied to the bottle’s premium gloss varnish texture – a common problem within 3D packaging.
The concept to consumer specialist has used specially designed plugins within Adobe Illustrator to import the shrunk sleeve as a flat object and apply the artwork to the 3D model instantly, allowing the pack specialist to predict where the bottle would distort. As a result, Sun Branding Solutions can counteract these distortions at set positions across the bottle before the shrink wrap is applied, regardless of which shrink procedure is used.
Sun Branding Solutions worked in collaboration with PB Creative, which designed the 2D and 3D structural packaging for the new range.
Michele Sassi, account manager at Sun Branding Solutions, said: “Teamwork has been essential during this project due to the challenges the pack has presented. After several trials with multiple finishing types, we focused our efforts on implementing a premium gloss varnish; delivering bright designs whilst leaving space for a second generation with new special effects.”
Yasemin Kural, senior brand manager and project leader at Unilever, said: “Working with a fully integrated team like Sun Branding Solutions has allowed for problems to be solved in an efficient manner. Collaborating closely with their print and packaging specialists, the team were able to ensure our breakthrough product could land on-shelf on time without compromising on the vibrant designs.”
The new range is set to launch this April across the UK, France and The Netherlands. The Intense range includes Fresh Sky, Fuchsia Passion, Ocean Pearl and Sunburst in the UK, Passion Gourmande, Coup de Soleil and Tourbillon de Fraîcheur in France and Fresh Sky, Fuchsia Passion, Ocean Pearl and Sunburst in The Netherlands.