Morrisons boss Dalton Philips reveals plan to take on rival supermarkets

Morrisons boss Dalton Philips reveals plan to take on rival supermarkets

Morrisons boss Dalton Philips reveals plan to take on rival supermarkets

Home internet shopping and convenience stores to be trialled as new head outlines Morrisons’ failings

Dalton Philips: ‘If you are not going to be the biggest you are going to have to be the fastest.’ Newcast / Morrisons/Newcas

The new boss of Morrisons said today that he was looking at new ways for the supermarket to take on its larger rivals Tesco, Sainsbury’s and Asda – and he is planning trials of conveniences stores and internet home shopping next year.

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