InfoTrends Completes New Study on the European Office Vertical Market Opportunity
.InfoTrends is pleased to announce the completion of a new study entitledEuropean Office Vertical Market Opportunity Analysis. This study provides office equipment and supplies vendors, paper mills, managed service providers, software vendors, and channel players in France, Germany, and the U.K. with a robust database tool, market survey, and detailed analysis to enable strategic planning for channel coverage and market segmentation by vertical industry, company size, at the NUTS 2 territory level (EuroStat: Nomenclature of Territorial Units for Statistics).
“Like the U.S., Europe is a mature market that offers very little organic growth,” commented Jon Reardon, Group Director at InfoTrends. “The reality is that vendors who wish to grow their business are required to capture market share from competitors. The nature of the entrenched channel partnerships within mature markets means new approaches to strategy alignment and distribution channels are required to gain share.”
To support these activities, InfoTrends identified that more actionable market data was required. Rather than delivering a forecast for unit placements or printed pages at the country level, InfoTrends has developed a methodology for segmenting the market based on page volumes by vertical market within specific geographic areas. This forecasting breakthrough provides vendors with new ways to segment and view the market opportunity within very specific geographies.
This study aims to help vendors with this endeavor, identifying the vertical markets, company size segments, and statistical regions that offer the greatest opportunity for “persistent print.” This report discusses the opportunities highlighted by a German, French, and U.K. vertical market survey, as well as those uncovered by InfoTrends’ forecast model—which takes into account current page volumes, InfoTrends’ primary research, secondary economic and industry research, as well as analyst insight.
The report is in two sections. The first section deals with the three country markets (Germany, France, and U.K.) in unison. A number of data queries and extracts are provided to introduce the reader to the general nature of the data, and provide some understanding of how subscribers can begin generating insight relative to their needs.
Subsequent sections gradually become more granular. They start at the country level, and cascade down to data at the vertical market and NUTS 2 level. The analysis and interpretation of data has been deliberately kept at a relatively high level based on lessons learned after publication of the U.S. report last year.