UK Fruit & Veg show
The World Fruit & Vegetable Expo is an international trade exhibition, targeted at a very specific sector of the market, which is focused on the fruit, vegetable and flower industry. However, it is not just for buyers, producers and exporters of produce, it is also for any associated product or industry, such as packaging, labelling or transportation.
Our exhibition has been running for 4 years and has been a successful B2B opportunity for both exhibitors and visitors, who are attracted from the full diversity of the produce world, from retail, wholesale and food service, to government procurement and food manufacturing.
LONDON – WORLD FRUIT & VEGETABLE EXPO DELIGHTS EXHIBITORS.
At the annual trade fair held in London, exhibitors attended from around the world, bringing with them an excellent range of fruits, vegetables and flowers, to tempt the British buyer.
This was the fourth edition of the event, which saw Morocco dominate the exhibition with their impressive pavilion and winning entry in the ASDA Innovation Award, which was presented by Anne Spencer, ASDA Buying Manager (Vegetables).
This exhibition is still small by many standards but seems to be remarkably successful at matching genuine buyers with exhibiting companies, able to provide the products buyers are searching for. Exhibitor satisfaction was generally very high, with exhibitors praising the event and already planning their return in 2011.
At WFVExpo 2010, 81% of the trade visitors, were either decision makers or able to influence decisions to purchase within their company or organization. These included personnel from leading supermarket chains, major wholesalers, distributors and foodservice businesses, predominantly from the UK but also from Europe and worldwide.
For further information, please read our WFVExpo key facts and 2010 report – from the main menu above.
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