LIDL APPOINTS JOHANNES FIEBER AS PRESIDENT AND CEO OF

LIDL APPOINTS JOHANNES FIEBER AS PRESIDENT AND CEO OF

LIDL APPOINTS JOHANNES FIEBER AS PRESIDENT AND CEO OF

ARLINGTON, VA – Lidl US announced today that Johannes Fieber has been appointed President and
CEO, and will assume responsibility for U.S. operations over the coming months. Johannes succeeds
Brendan Proctor, who led the U.S. expansion from June 2015. Lidl management thanks Brendan for his
service.
Johannes has extensive retail experience and has been with Lidl for about 10 years, serving in multiple
Lidl countries. Most recently, Johannes served successfully as CEO of Lidl Sweden for more than two
years.
“I am honored to be able to lead our expansion in the U.S., and look forward to building on the
progress that is underway,” said Johannes Fieber, incoming President and CEO of Lidl US. “Lidl has
received positive feedback from our U.S. customers, who are excited about Lidl’s unique offering and
shopping experience. I look forward to continuing our expansion into additional markets this year,
and introducing more customers to Lidl’s high quality products and low prices.”
About Lidl
Lidl operates about 10,500 stores in 28 countries, offering customers the highest quality fresh produce,
meat, bakery items and a wide array of household products at the lowest possible prices. Lidl first
established its U.S. headquarters in Arlington County, Virginia in June 2015, and today

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