International Supermarket News

Every game card distributed has the potential to be a winning card, and the card could earn customers as much as $250,000 in prizes.  The company expects to award a total of more than $5 million to approximately 3 million customers during the summer promotion, with prizes ranging from $1 to $250,000 per winning card.

All Delhaize America banners are participating in the Great Grocery Giveaway, including Bottom Dollar Food, Hannaford, Sweetbay and the Food Lion family of banners - Food Lion, Bloom, Harveys and Reid's.

The Great Grocery Giveaway will reward customers who shop at any of the company's more than 1,600 stores in 16 states. Customers who shop these supermarkets will receive a scratch-and-win game card for every qualifying transaction.

The promotion started last week and will continue until all game cards are distributed to customers.  To participate in the Great Grocery Giveaway, shoppers can:

• Receive a scratch-and-win game card with every qualifying transaction. Loyalty card customers may receive bonus cards by purchasing Bonus Game card products, which will be noted with bonus signage in the store.
• Scratch off three circles on each card.  If the three circles match, customers can scratch the Prize Box to learn what cash prize they have won.  Instructions for prize redemption are detailed on the game card.
• A mail-in entry method that does not require a purchase is available. Please see the official rules for details.  Official game rules, and other details, are available on all banner Web sites.