|
Euroshop 2008 . 29 2 08 .
Statement by Wilhelm Niedergöker,
Managing Director, Messe Düsseldorf, for EuroShop 2008
which start 29 2 2008
Düsseldorf is one of the world's
most important trade fair venues. This applies particularly
to trade fairs dedicated to retail and trade. Of the over
40 trade fairs held in Düsseldorf, 10 alone are dedicated
to the international retail and trade industries, including
both the food and nonfood sectors.
The flagship among Düsseldorf's
retail fairs is EuroShop, The Global Retail Trade Fair. Since
it's first staging in 1966 it has evolved into the world's
leading capital goods fair for retail and its partners.
The relaunch in 2002 under the umbrella
brand EuroShop with its four independent sectors, EuroConcept,
EuroSales, EuroCIS and EuroExpo, is being continued systematically
in 2005.
The EuroConcept
sector brings together the themes of
shopfitting, store equipment, lighting technology, chilled
and frozen food display cabinets and building technology.
Planning and designing a store nowadays demands the use of
holistic concepts. Flexibility is needed to give stores an
individual flavour, increasingly in synch with different target
groups and the latest trends.
The EuroConcept sector presents innovative
ideas, solutions and trends, from sophisticated lighting concepts
to latest chilled and frozen food display cabinets for attractive
goods presentation.
EuroSale
EuroSales is the name of the EuroShop
segment dedicated to sales promotion and the point of sale.
Innovative concepts, visual merchandising and well-founded
POS marketing are at the forefront here. Customers want "experience-oriented
shopping", which makes customer retention difficult, increases
competitive pressure and forces retailers to come up with
ever fresh, new product presentations and attention-grabbing
campaigns at the point of sale.
EuroCIS
The exhibitors will present the latest communications,
information and security technology for the retail sector.
The secret of successful selling still lies in collecting
and utilising the vast amounts of data that occur in retail.
For a long time, many opportunities of this kind went untapped,
but today ever more effective tools are available for both
data collection and data analysis. EuroCIS will provide an
ideal overview of them. Here, the focus will be on the latest
communications and information technology as well as innovative
preventative measures in the area of article surveillance
and security systems.
EuroExpo 2005
combines the themes of exhibition stand construction,
design and events in the EuroShop 2005 list of exhibits. In
recent years exhibitions and supporting events have evolved
increasingly into extremely competitive live marketing arenas.
All exhibitors want to make a lasting connection with their
target groups as well as to inform and impress them. EuroExpo
is the ideal place for any company to obtain new ideas for
future trade fair appearances - directly from the specialists.
EuroShop Düsseldorf - a story
of success
From its first staging 38 years ago
to the present, the number of exhibitors at EuroShop has risen
steadily, reaching 1,595 in 2002. The significant increase
in foreign exhibitors has been particularly noticeable. From
55 in 1966, their number rose to 743 at the last EuroShop,
accounting for almost half of the 1,595 exhibitors in 2002.
¨
Visitor numbers at the last EuroShop
were equally positive: 92,532 visitors attended EuroShop 2002,
with a record share of 49% coming from outside Germany. In
all, visitors from 77 nations from all five continents made
their way to EuroShop 2002.
Varied target groups
With its multifaceted and extensive offerings
EuroShop is aimed at a wide variety of target groups. It is
directed not only at the various retail sectors and business
types but also explicitly at their partners in industry and
the service sector. The core target group for EuroShop 2005
includes retail chains, independent retailers, wholesalers,
franchises, gastronomy and the trades as well as shopfitters
and their suppliers, the display and advertising material
industry, IT and security technology, consumer goods and branded
article industries as well as architects, designers, interior
designers, window dressers, decorators and advertising/communications
agencies.
Conferences and ancillary programme
Each of the four EuroShop segments will have
its own high-level conferences and hands-on forums. While
the conferences require registration and a conference fee,
the daily forums in the exhibition halls can be used free
of charge and without registration by all visitors.
Highlights at the upcoming EuroShop
In the EuroSales sector 2005 will see
the first staging of the "International EuroShop POP Conference",
being organised by the EHI retail network together with the
world's leading sales promotion association POPAI (Point of
Purchase Advertising International). In addition, POPAI will
have its own stand in the EuroSales sector where member companies
from Europe and elsewhere around the world will introduce
themselves to EuroShop visitors and present a wide-ranging
display of POP marketing issues.
2005 will also mark the debut of the
Metro Group as an exhibitor. On an 800m2 stand in Hall 7a
the Metro Group will present the latest generation of Future
Stores and invite visitors to test for themselves high-tech
solutions for tomorrow's retail world.
Goals of EuroShop 2005
EuroShop 2005 has set itself the following
goals:
- a total of 1,500 exhibitors,
half of them from abroad
- 15 fully occupied exhibition
halls
- 95,000 trade visitors,
50% from abroad
- a signficant increase in
both exhibitor and visitor numbers from overseas
By October 2004 exhibitors from 43
nations had registered for EuroShop 2005 more countries than
ever!
For more information about EuroShop
and dates for the next fair please visit www.euroshop.de
See you at EuroShop 2008 in Düsseldorf!
© International Trade Publications –
April 2005
|
