Sushi overtakes classic sandwich as it becomes UK’s fastest growing premium lunchtime treat
- Sushi overtakes classic sandwich as it becomes UK’s fastest growing premium lunchtime treat
- Sushi overtakes classic sandwich as it becomes UK’s fastest growing premium lunchtime treat
Japanese rice dish sushi is now so popular that it has become the UK’s fastest growing premium lunchtime main.
Demand at Tesco has grown so much that sushi has even replaced the smoked salmon sandwich as Britain’s favourite premium lunchtime treat.
Since the beginning of the year when Tesco launched its £5 Clubcard Meal Deal, sushi sales have rocketed by 90 per cent.
Included in the Premium deal, which offers shoppers a main, a drink and a snack, are a choice of sushi boxes, poke bowls and other pan-Asian delights such as gyozas and bao buns.
As a result of the extra demand the supermarket now sells 21 million packs of sushi a year.
Tesco Food to Go Buying Manager Emma Williams said: “This is the first time that we’ve ever put premium quality sushi in one of our meal deals and this has had a significant effect in making it more affordable and accessible for shoppers.
Demand has also been boosted by people returning to work and it’s led to restaurant group YO! opening more fresh sushi counters in our stores across the UK.
“Sushi has never been more popular and for a salmon poke bowl to overtake our previous top-selling premium lunchtime staple, the smoked salmon sandwich, really underlines that.”
One of the main reasons for sushi’s growing popularity is that it is a non-fuss snack that can be eaten on the go.
As part of the deal, shoppers can pick up well-known brands such as Itsu, YO! Sushi and Pollen & Grace, and a wide range of Tesco Finest mains.
The Tesco Premium Meal Deal is available now in 1,100 stores, offering a range of quality options to suit all tastes for just £5 per head with a Clubcard, or £5.50 without.
