LESS THAN HALF OF CONSUMERS CONSIDER THE US A GLOBAL LEADER

LESS THAN HALF OF CONSUMERS CONSIDER THE US A GLOBAL LEADER

After seeing that the divisive political climate did little to disrupt the economy in 2017, Americans are rolling with the punches this year, even if it means re-thinking the meaning of American pride. New research from Mintel reveals that less than half (42%) of US adults think that America is a global leader, while just 20% say the […]

Euromonitor Consumer Types: Understanding the Cautious Planner

Euromonitor Consumer Types: Understanding the Cautious Planner

Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be tracked through our Consumer […]

MINTEL ANNOUNCES NEW PARTNERSHIP WITH VITAFOODS ASIA 2018 AS OFFICIAL EVENT PARTNER

MINTEL ANNOUNCES NEW PARTNERSHIP WITH VITAFOODS ASIA 2018 AS OFFICIAL EVENT PARTNER

Mintel, the world’s leading market intelligence agency, announced today a strategic partnership with Informa, the international exhibitions, events, business intelligence and academic publishing group. With the commencement of Vitafoods Asia 2018 on 11-12 September, at the Sands Expo & Convention Centre at Marina Bay Sands, Singapore, Mintel now serves as an official Event Partner and the show’s market intelligence […]