Global Consumer Types: Understanding the Empowered Activist

Global Consumer Types: Understanding the Empowered Activist

By: Amrutha Shridhar Euromonitor Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look beyond standard demographics and profile distinct personality-driven consumer types. Changes in attitudes and habits can be […]

Asda becomes the first supermarket to join the Microfibre Consortium, which looks at reducing the impact of microplastics on the environment

Asda becomes the first supermarket to join the Microfibre Consortium, which looks at reducing the impact of microplastics on the environment

Asda becomes the first supermarket to join the Microfibre Consortium, which looks at reducing the impact of microplastics on the environment With reducing plastic use high on customers’ minds, Asda has joined forces with other brands to understand and reduce the impact of microfibres in clothing – which can find their way into the ocean […]

Tesco launches improved cost of production contracts for British lamb farmers

Tesco launches improved cost of production contracts for British lamb farmers

Tesco launches improved cost of production contracts for British lamb farmers Tesco is set to make a multi-million pound investment in the British lamb industry by introducing improved cost of production contracts for around 160 of its British lamb farmers. The contracts represent the latest step in Tesco’s drive to build long-term transparent partnerships with […]