Healthier kids, happier shopping: Tesco gives away over 50 million pieces of free fruit to children

Tesco’s ground-breaking ‘Free Fruit for Kids’ initiative has proved a real hit with children and parents, with over 50 million pieces of free fruit given to children since the programme launched almost two years ago. The scheme was the brainchild of Maria Simpson, a Tesco colleague from Brigg Superstore in Lincolnshire, who suggested giving free […]